Natural / Synthetic Colors - Magic Flavours
From vibrant tones to subtle shades, our colors bring life, consistency, and visual appeal to every product.
The Visual Symphony That Triggers Neural Rewards
That vibrant red of a strawberry yogurt? Or the deep indigo of a blueberry smoothie? Color isn’t just aesthetics—it’s a psychological trigger engineered to activate the brain’s reward centers (dopamine), influence mood (serotonin), and drive purchasing decisions. At Magic Flavours, we craft colors that don’t just look good—they feel right, merging science with artistry for maximum impact.
Color Categories
Crafted Hues for Every Application
Food & Beverage Applications
From candies to sodas, colours here must withstand acidity, heat, and light—while evoking emotions (e.g., red for “energy,” yellow for “cheer”).
Extended Challenges Solved:
- pH Stability: Engineering anthocyanins (beetroot red) to resist degradation in acidic sodas (pH 2–4).
- Heat Resistance: Modifying carotenoids (paprika orange) to survive 120°C baking without fading.
- Natural-Synthetic Hybrids: Blending cochineal (natural red) with FD&C Red 40 to achieve cost-effective, vibrant hues for mass-market snacks.
Industrial & Packaging Applications
Inks, plastics, and textiles need durable, eco-friendly colors with sustainability claims (e.g., “plant-based”).
Extended Challenges Solved:
- Light Fastness: Reinforcing phthalocyanine blues (Direct Blue 199) with UV absorbers for outdoor signage.
- Eco-Conscious Formulations: Sourcing algae-derived astaxanthin (pink) for biodegradable packaging films.
- Cost Efficiency: Optimising pigment dispersion in polyethylene resins to reduce usage by 15%.
Top Colors
Top Colours Driving Demand
An Snapshot to Colors
Why Magic Flavours?
We don’t just supply colours—we engineer emotional resonance. Beyond our palette, we offer free shade-matching services (using spectrophotometry) and regulatory consultancy (e.g., navigating REACH restrictions). With Magic Flavours, every hue becomes a strategic tool to captivate consumers and elevate brands.
Get Your Market-Ready Innovations
Bring your vision to life with MF’s expertise in food and beverage innovation. Together, we can turn bold ideas into groundbreaking solutions.
Email Us
info@magicflavours.com
Phone No.
(+90) 536 591 3990
Meet Us In
Turkey / Iraq