Bakery Flavors
Professional flavors for cakes, pastries, and desserts with long-lasting aroma.
Confectionery Flavors
Delicious and aromatic flavors for candies, chocolates, and sweet treats.
Dairy Flavors
Rich and creamy flavors for milk, yogurt, cheese, and dairy-based desserts.
Color Flavors
Natural Colors for juices, carbonated drinks, Food, Confectioneries and smoothies.
Magic Flavours: Your Trusted Partner for Premium Flavors and Essences
We are your partner in creating high-performance flavors, colors, and custom solutions that drive the growth and success of your business
Customer
Centric Partnerships
We adapt based on your project size and goals.
Expert Team
With Real Insights
A Professional Expertise, Business Developers, and Advisors Have Your Back across the World Especially the MENA Region.
Value
Driven Innovation
We deliver real business value through tested formulations, market knowledge, and fast development.
About us
Bringing your Growth Dreams to Life
Jordan, 2016 – a small team came together with a big idea to share. From presenting flavors to local producers to becoming one of worlds trusted flavor designing with three active branches across the MENA region.
With a deep belief of its R&D specialists _ supported by three large, fully equipped laboratories _ Magic Flavours has firmly established its position in the hookah, e-liquids, and snus industries. Following the successful launches of its beverage and comforting lines, the company is now set to showcase its expertise in the flavor and industry within the bakery and dairy sectors as well.
Frequently Asked Questions
Are your flavorings heat-stable?
Do you provide custom flavor development?
What certifications do your products hold?
What is the typical lead time for orders?
What We Offer
Our Flavours & Solutions
Beyond large-scale B2B production, the company has become highly competitive in the design and customization of aromas and flavors within this specialized field.
Magic Flavours also provides consultancy services and turnkey solutions for setting up tobacco and smoke production lines and factories and has successfully delivered several major projects across countries such as Greece, Turkey, Algeria, and Iraq.
Magic Flavours is committed to uncompromising quality standards, which is rare in the industry!
Explore Our Expertise
Click a circle to explore the flavor expertise behind each industry
Why Us
Flavours that Feel Unique. Results that Taste Success
Magic Flavours, as a leader in the flavor industry, we bridge the gap between imagination and taste. Here are why the world’s leading brands trust us with their product identity:
Deep Multi-Sector Expertise
We offer specialized knowledge across distinct industries. Whether it is the refreshing complexity required for beverages, the rich profiles needed for confectionery, or the delicate balance of dairy, our team understands the unique technical requirements of every category.
Bespoke Customization
Your brand is unique, and your flavor should be too. We specialize in customizable solutions, working closely with your team to fine-tune profiles until they meet your exact vision. If you can imagine a taste, we can materialize it.
Innovation-Driven R&D
Our state-of-the-art Research and Development center is the heart of Magic Flavors. By staying ahead of global trends, we bring continuous innovation to the table, ensuring your products are always powered by the latest advancements in flavor science.
Testimonials
Honest Reviews from our Customers

Isa Al-Ezzat
CEO, Dubai
“The team at Magic Flavours completely transformed our flavor experience into something extraordinary. Their attention to detail and creativity exceeded all our expectations!”

Ali Demirtas
General Manager, Ankara
“Working with the Magic Flavors team was a real pleasure. They were very patient and spent a whole day with me to find just the flavor I wanted, and in the end, I got what I wanted. Now, in 2022, I have been working with them for two years with great satisfaction.”
Our Blog
Grow Your Knowledge With Us
At Magic Flavours, we’re passionate about crafting taste experiences that leave a lasting impression. Our expertise lies in the production of high-quality flavors and custom solutions tailored for a wide range of industries around the world. From the bold richness required in Shisha/Hookah flavors and Tobacco flavors to the smooth notes essential for Vape & E-liquid flavors, we understand that each application demands precision, consistency, and creativity.
Our flavorists work closely with manufacturers in the Juices & Soft Drinks and Beverage flavor sectors to create refreshing profiles that stand out in competitive markets. Likewise, we cater to the indulgent world of Confectionery flavors by offering sweet, fruity, creamy and complex flavor notes that spark delight. Beyond taste, we also provide vibrant Natural Colors and Food Colors designed to complement your product’s identity, visually and emotionally.
What sets us apart? Our Custom Solution Service. Whether you’re launching a new product or reformulating an existing one, our R&D team is ready to co-create flavor profiles that match your exact needs, market trends, and regulatory requirements.
With a commitment to innovation, quality, and customer success, Magic Flavours is more than a supplier, we’re your creative partner in success and flavor development.